blog
How to not be annoying on Facebook & actually make your followers excited to see your latest post
My feelings about Facebook are pretty mixed. In fact, I both love Facebook and hate it. However, I'm in a good mood today... so, let's start with why I love Facebook. Honestly, the only thing that keeps me from deleting my account is Facebook's "groups" feature. That,...
How I “do all the things” as a one-person show
As you probably already know, I'm a one-person business. More specifically, I'm a one-person business who has all the following to consider: My content: not just this blog but also a podcast My client work, and all the...
How my local tea sommelier’s sales process makes an impact
My local tea sommelier's sales process is something that I think all small businesses can learn something from. Because it perfectly sums up the one advantage of choosing an independent small business instead of a large, international retailer. Don't get me wrong....
Why admitting that you asked for professional advice is a remarkable thing to do
Professional advice is good for business. More specifically... admitting that you don't know everything when it comes to your business, and asking for help, either through: Asking questions via an on/offline Group Or... hiring someone to help you work through a...
Simple advice on getting to know your audience and providing value
Providing value is the most important part of any copywriter's job. Because all businesses need to do it to sell products and services. But how does providing value even work? It's all about the audience & their needs, interests, and concerns. And then you take...
What happy customers and updated websites have in common
Updated websites are a lot more important than you think. Because all it takes is 50 Milliseconds for someone to form an opinion about your website. How this applies to updated websites: Updated websites, especially frequently updated websites keep your brand relevant...
The best places to share blog posts if you want awesome results
Ever wondered what the best places to share blog posts are? A lot depends on what works best for your audience. However, getting the best results is a long-term process. In fact, blog content and content marketing programs have a lifespan of nearly two years. And this...
How to address your doubts when you want to be an entrepreneur
The following is a guest post from Josh Elkin. Your doubts are holding you back. But you’ve dreamed of it for years: One day you’ll leave your dead-end job in the mailroom and become your own boss. Why your doubts are holding you back: In your mind, your dream is...
What is the definition of valuable content for your company blog?
The definition of valuable blog content confuses the heck out of most my clients. In fact, it's one of the top reasons why their business blogs fail. And that's a problem worth addressing because the average reader spends only 37 seconds reading a blog post. So if...
