FAQ (Frequently Asked Questions) pages are a great way to clear up any questions that visitors might have about your work.
FAQ pages are best for are turning viewers into leads. No matter what, visitors will have questions, and this will help them decide if they should work with you or someone else.
Ever since I’ve taken the Inbound Marketing course, I’ve gone from having a FAQ page that “just happens to be there” to an automatic redirect to my FAQ page, once people fill out the contact form on my site. Why? Because I’m well aware of the fact that anyone that has gone ahead and shared their contact info, will be wondering: “so, what’s next anyways?”
I’ve put a lot of thought, time, and effort into my FAQ page, and it’s one of the most useful resources on my site. If you’re thinking of setting up your first FAQ page, listen carefully to the questions that people often ask, before they commit to working with you. It might be tempting to guess what your customers want, but it’s not necessarily a good idea.
Keep in mind that the best possible questions will vary based on the needs and interests of the people that you work with. Even if Joe Schmoe the competitor gets asked a specific set of questions, customers that are a lot more interested in what you have to offer might not want to know the same things.
Think back to every phone call, email message, or in person conversation you’ve had with a lead. What did they ask you? Did you notice any patterns? Any patterns that you’ve noticed are the perfect material for your FAQ page.
If you’re anything like my average, paying customer then you likely are overwhelmed by how much “stuff” there is to think about. Taking the time to think of questions for your FAQ page will decrease the chances of people reaching out to you solely to ask a specific question. And you want that, right? Well of course you do! You likely would prefer answers that keep the conversation and the money flowing.
No matter what, be open to updating and changing your FAQ page ever so often. Although your customers might have a specific set of questions now, they might have different priorities a year or two from now.
The questions that I find are pretty consistent no matter what, are questions about money, why you’re different than everyone else, and turnaround times. As a result, these are questions that will likely remain on my FAQ page for good. I’m sure that will be the case for you as well, for at least some of your FAQ page content.
I’m a huge advocate for FAQ pages. I think they’re a great way to reassure people of your credibility and trustworthiness. They’re also a great way for people to get to know you a little better. Sure, about pages cover that to some extent, but both types of pages perfectly compliment each other and are a great way to help people get an in-depth overview of your typical work process.
If you’re still unsure about how to construct a FAQ page, feel free to visit my website for more info about my web writing services.
