by Rosemary Richings | Oct 30, 2017 | B2B, Favourites
Marketing strategies, and finding ones actually work, can be daunting for novice freelancers. Because there are so many to choose from! And that often makes it far too tempting to sign up for every possible option. However, marketing isn’t a...
by Rosemary Richings | May 29, 2017 | B2B, Favourites
Blog posts are about a lot more than just writing the post, and hitting “publish”. Especially if you started a blog with a really specific goal in mind. And if you have anything besides a personal blog that’s super important! Looking at the big...
by Rosemary Richings | May 8, 2017 | Favourites, writer-2-writer
Guest posting on popular blogs is a lot more effective than referral traffic, according to HubSpot. A few weeks ago, I reflected on some of the most common types of pitches I get. And I could talk for hours about my own experiences with guest pitching. Challenges of...
by Rosemary Richings | Apr 10, 2017 | B2B, Favourites
Relationship based marketing content treats readers like people rather than dollar signs. And, if you want to not turn people off with icky salesman tactics it’s a worthwhile approach to every piece of content that you produce. Why relationship-based...