by Rosemary Richings | Jul 30, 2019 | B2B, Favourites
← Flip back Flip forward → My approach to my content strategy is a direct response to my experiences with my clients. In fact, when I first started freelancing I started off as just a writer. But then I realized that my clients needed a lot more than...
by Rosemary Richings | Apr 2, 2019 | B2B, Favourites
← Flip back Flip forward → I learned a lot about being current and in-tune with your customer needs and values when I was only four years old. At the time, my family and I were living in a Nova Scotia town called Wolfville. My dad got a job at a theatre...
by Rosemary Richings | Jan 22, 2019 | B2B, Favourites
What makes a blog post worth sharing? That’s likely the question on your mind if you’re thinking of: launching a blog, hiring a blogger, or both! Because you don’t want to face the same consequences as a small business owner I met recently. This...
by Rosemary Richings | Jan 15, 2019 | Favourites, writer-2-writer
← Flip back Flip forward → Reusing your blog content is a great way to consistently produce new material; even when you’re not sure what to write about. According to Melyssa Griffin: Repurposing is when you take a piece of content and then use it to...
by Rosemary Richings | Jan 8, 2019 | B2B, Favourites
The blogging advantages for small businesses aren’t easy to spot. Especially if you don’t know what you’re looking for. Because of a lack of time and resources, some miss out on what a great relationship building tool it can be. A great example of...
by Rosemary Richings | Dec 3, 2018 | B2B, Favourites
Hiring a blogger is all about communication. Because if you’re not able to communicate what you’re looking for, you’ll likely not get the results you’re looking for. And I say this for one very simple reason: when I look back at the client...