by Rosemary Richings | Jan 30, 2017 | B2B
Coming up with ideas for your blog’s editorial calendar can be challenging. In fact, on Eden Fried’s blog, two bloggers admitted that having no idea what to blog about is a really common excuse for deciding not to start a blog. You’re probably not...
by Rosemary Richings | Jan 16, 2017 | B2B
FAQ pages. How important are they really? If you ask Google that question, it’s actually a 50/50 split for both sides of the argument. Here’s what happened when I searched for other people’s opinions on FAQ pages: But why is this the case? Because...
by Rosemary Richings | Jan 2, 2017 | B2B, writer-2-writer
Stock photography is something I know a lot about. And you know what I see more than anything? People who can’t even stand to see the words “stock” and “photos” come out of someone’s mouth. And honestly, I don’t blame them at...
by Rosemary Richings | Dec 19, 2016 | B2B, writer-2-writer
Social media is a powerful tool. However, I’m by no means implying that you should apply the school of thought, shown in the video below, to your marketing campaigns. Just in case you’re unfamiliar with The Onion, please keep in mind that this video is...
by Rosemary Richings | Dec 13, 2016 | B2B
Marketers that blog are 13x more likely to enjoy a positive return on investment. However, that accomplishment won’t happen unless you get to know your audience, and produce content that’s relevant to their needs and interests. When I first started...
by Rosemary Richings | Oct 11, 2016 | B2B, writer-2-writer
If you’re interested in, or currently sell a product or service you need a really good elevator pitch. But what the heck is an elevator pitch? There are a lot of different definitions out there, but Investopedia explains it best: (Elevator pitch) is a slang term...