by Rosemary Richings | May 29, 2017 | B2B, Favourites
Blog posts are about a lot more than just writing the post, and hitting “publish”. Especially if you started a blog with a really specific goal in mind. And if you have anything besides a personal blog that’s super important! Looking at the big...
by Rosemary Richings | May 15, 2017 | B2B
Blogs are something I read a lot of. But the thing is, you have to look really carefully to find the ones that aren’t a huge waste of time. Because unfortunately, with the growing need for content, there’s far too much fluff content on the internet. And if...
by Rosemary Richings | Apr 10, 2017 | B2B, Favourites
Relationship based marketing content treats readers like people rather than dollar signs. And, if you want to not turn people off with icky salesman tactics it’s a worthwhile approach to every piece of content that you produce. Why relationship-based...
by Rosemary Richings | Mar 27, 2017 | B2B
Branding is likely something you’re feeling the pressure to do if you’re an online business. Because, in all likelihood, you’re probably feeling the pressure to stick out in a sea of sameness. Branding: what is it? The goal of your branding is to...
by Rosemary Richings | Mar 13, 2017 | B2B, writer-2-writer
Social media isn’t something you have to log into multiple times per day to master. And my whole approach to social media reflects that. Because the truth is, even though I seem like I’m on it multiple times per day, I’m not actually. How I hack...
by Rosemary Richings | Feb 6, 2017 | B2B
Blogging has become an extremely popular content marketing tool. But is it the right tool for everyone? Not necessarily – but it can be an extremely beneficial for building long-term customer relationships if it’s right for your business. Blogging – Is it right...