by Rosemary Richings | Mar 20, 2018 | B2B
Professional advice is good for business. More specifically… admitting that you don’t know everything when it comes to your business, and asking for help, either through: Asking questions via an on/offline Group Or… hiring someone to help you work...
by Rosemary Richings | Mar 5, 2018 | B2B
Providing value is the most important part of any copywriter’s job. Because all businesses need to do it to sell products and services. But how does providing value even work? It’s all about the audience & their needs, interests, and concerns. And then...
by Rosemary Richings | Feb 26, 2018 | B2B
Updated websites are a lot more important than you think. Because all it takes is 50 Milliseconds for someone to form an opinion about your website. How this applies to updated websites: Updated websites, especially frequently updated websites keep your brand relevant...
by Rosemary Richings | Feb 12, 2018 | B2B
Ever wondered what the best places to share blog posts are? A lot depends on what works best for your audience. However, getting the best results is a long-term process. In fact, blog content and content marketing programs have a lifespan of nearly two years. And this...
by Rosemary Richings | Jan 22, 2018 | B2B
The following is a guest post from Josh Elkin. Your doubts are holding you back. But you’ve dreamed of it for years: One day you’ll leave your dead-end job in the mailroom and become your own boss. Why your doubts are holding you back: In your mind, your dream is...
by Rosemary Richings | Jan 15, 2018 | B2B, Favourites
The definition of valuable blog content confuses the heck out of most my clients. In fact, it’s one of the top reasons why their business blogs fail. And that’s a problem worth addressing because the average reader spends only 37 seconds reading a blog...